Yet it’s always great to hear our history told through the lens of a new observer – in this case, a story for Oregon Business Magazine.
Author Erin Bernard does a vivid job describing the quest of our founders, Michael Morrow and Miriam Berman, to make a helmet that is as fun to wear as it is to see it worn!
Bernard describes the Watermelon, one of our evergreen best sellers and first designs, as:
“an off-the-wall prototype: a watermelon helmet with seed-shaped air vents and a streamlined silhouette, more hat than helmet.”
The article also describes something near and dear to the Nutcase heart – the love letters we receive from people who have survived serious mishaps and credit their Nutcase with keeping them from even further harm.
Love letters are a huge motivation to every day make a helmet that strives for design beauty as well as functional fun.
As Berman says in the article:
“That’s what put it into crystal view for us. This has an altruistic mission as well as being a fun, creative adventure.”
As a global brand, we can find our users having outdoor fun all around the globe. Our Unframed campaign – fresh art on fresh helmets – is a reflection of that, and we’re looking forward very very soon to see the arrival of the designs from our three 2015 artists Carla Bartow, Jobert Cruz, and Tiago de Jerk.
In the meantime, take a peek at the Oregon Business Magazine article, and give us your feedback.
And stay tuned for next week’s interview with one of our newest Unframed artists, Ugandan/Kenyan painter Collin Sekajugo.