July 10, 2014

Last year, Trek Bicycle and our favorite Nutcase non-profit World Bicycle Relief (WBR) raised $90,000 through the WRB Trek Match program to give 1,500 ‘purpose-designed’ bicycles to students and healthcare workers and entrepreneurs in Africa. And now Trek Match is back, through the month of July. Trek will match donations to WBR up to $50,000 this month, in the hopes of sending about 1,300 more bikes to African communities.

Jens Voight #1

This year profressional peloton cyclist Jens Voigt, known for his pithy commentary and his good nature, is the celebrity “spokes-man” for the Trek Match and World Bicycle Relief program. Currently grinding his way toward a hoped-for victory in the Tour de France, Voigt is one of the most popular  cyclists in this year’s race. Go Jens!

Jens Voight #2

And go ahead and donate! Just $134 provides a new bike for someone like Pauline (above), a student who used to walk an hour to school and an hour back each day, but now does each trip on her new wheels in just 15 minutes.

WBR is a partner in our latest Nutcase Unframed campaign, and WBR’s work providing custom-designed bikes to people who really need them makes a big difference to families and local economies.

It’s not just a bike, as WBR says – it’s an engine for economic and cultural empowerment. And what could be better than that, really.

(Jens Voigt photo via Guy Welch, flickr).